Guides

Written to be checked.
Math and caveats included.

What operators, estates, and their advisors ask us most — answered in full, with the inputs on the page. No gated PDFs; the dossier is for your project, these are for everyone.

  • Hotel GMs & revenue teams · Updated 2026-07-07

    Hotel sauna ROI: the three revenue lines, modelled honestly

    How a hotel sauna actually reaches the P&L — session revenue, sauna-view ADR, and OTA conversion — what the wellness data does and doesn't prove, and how to model payback on your own numbers.

  • Club owners & GMs · Updated 2026-07-07

    Padel club amenities that retain members (ranked by m²)

    Courts get members in; what keeps them is what happens after the match. A working ranking of club amenities by retention effect per square metre — and where the recovery station fits.

  • Operators, estates & their advisors · Updated 2026-07-07

    Outdoor sauna planning permission: what actually decides it

    For commercial sites and estates: why the foundation is the pivotal planning fact, how leased and designated land changes the conversation, and the pre-application step that saves months.

  • Circuit & day-spa operators · Updated 2026-07-07

    Nordic spa circuit design: stations, distances, throughput

    How to lay out a hot-cold-rest circuit that guests repeat and staff can run — station adjacency, the barefoot-distance rule, changing provision, and the throughput math per sauna cabin.

  • Founders & first-time operators · Updated 2026-07-07

    How to start a sauna business: venue, license, cabin, calendar

    The four decisions that make or break a public sauna venue — ground you can actually use, the licensing conversation, hardware that survives a booked calendar, and per-slot economics you can check.

  • Buyers comparing specifications · Updated 2026-07-07

    Cedar vs hemlock for a sauna interior: an honest comparison

    Western red cedar and Canadian hemlock solve different problems in a sauna. Grain, resin, scent, heat behaviour, and durability under commercial use — and why we stock hemlock and offer cedar.

When the reading is done

The guide answers the category. The dossier answers your site.

When you're past research and onto a specific property, the 32-page dossier carries the drawings, certificates, and the model built on your numbers.

Operators, estates, architects, first-time founders.